ActiveWords Privacy Policy


Last Updated: 15th May 2019

Your data is controlled by you. When you entrust your data to ActiveWord Systems, Inc. (AWS) you remain the owner of that data. It is our policy not to use it for advertising purposes.

The data you enter in your ActiveWords database is not shared with AWS except with your explicit agreement. AWS may collect non-personally identifiable usage information and diagnostic information to help you get more benefits from using ActiveWords, to document productivity benefits of ActiveWords, and to improve the product.

ActiveWords is designed to protect your data.

  • ActiveWords does its work by monitoring keystrokes. ActiveWords does NOT log or transmit keystrokes.
  • The ActiveWords database is strongly encrypted.
  • ActiveWords uses an internal buffer in memory to know when you are triggering an Action. This buffer is securely cleared every time you:
    • Press the Enter key or any other key that causes the text insertion point to change (arrow keys, esc, etc.).
    • Trigger an Action.
    • Right click the mouse.
  • The only internet network traffic to/from ActiveWords is to validate the license or to check for a new version of the software. This is all done over secure https.
  • For support purposes you may turn on verbose logging which records each keystroke in a plain text log file. This log is stored only on your device and is only provided to us voluntarily to assist with product support.
  • ActiveWords detects when keyboard input is in a password field, and by default disables text monitoring.
  • ActiveWords sometimes uses the Windows Clipboard. If you have Windows 10 Clipboard History turned on, Actions using the clipboard will not update Windows 10 Clipboard History.

Data We Collect

Personal Data, as used in this Policy, is personally identifiable data, which is data that directly identifies an individual, such as first and last name, mailing address, email address, billing information, IP addresses, demographics, passwords or other online contact information, or telephone number.

We collect Personal Data in two ways. First, we collect data you provide to us in optional, voluntary submissions, such as in registration forms, user profiles, promotional signups, sweepstakes/contest entries, requests for customer service, software and mobile applications downloads and purchases, and curriculum vitae submissions. Second, some Personal Data may be collected automatically. This is described below in "Passive Data Collection."

We may also obtain data, including Personal Data, from third party sources. If we directly combine data from third parties with Personal Data that we have collected, we will treat the combined data as Personal Data and handle it in accordance with this Policy. In addition, please note that we may solicit third parties to collect Personal Data on our behalf and in such cases we instruct those third parties to comply with this Policy and all applicable data protection laws.

Please be aware that we are prohibited from conditioning a child's participation in any activity on that child disclosing more Personal Data than is reasonably necessary to participate in that activity. You are under no obligation to provide, and can decline to provide, any requested data at any time. However, if you decline to provide Personal Data that is reasonably necessary to participate in certain activities, you may not be able to participate in those activities on certain Sites and/or Services.

Basic Diagnostic Data, as used in this policy, is data we collect and use to keep ActiveWords up to date, secure, and performing as expected on devices it's installed on. This data relates to the basic functioning of ActiveWords and doesn't include personally identifiable data, ActiveWords data file contents, or information about anything unrelated to ActiveWords.

Additional Diagnostic and Usage Data, as used in this policy, is data we collect and use only with your permission to help improve ActiveWords and to document and promote the benefits users receive from ActiveWords. This data may include Personal Data, for example, when users provide technical and database information needed to deliver product support.

Passive Data Collection

We may receive passively-collected information through a variety of methods including but not limited to:


We may use a variety of methods, including "cookies" to collect information.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at:

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.
The cookies used on our Sites and/or Services have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on our Sites and/or Services by category is set out below.

Performance Cookies

AWS collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and AWS uses this information only internally - to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.

Targeting, Performance, and Functionality Cookies

In our email programs, AWS employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages; and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.

Functionality and Necessary Cookies

AWS does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser's privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies (e.g. “necessary cookies”).

Opting Out of Cookies

By using the Sites and Services, you consent to the placement of the cookies referenced above. You can, however, set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.

If you choose to provide Personal Data about yourself, AWS will use this information only to communicate directly with you. AWS will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s), or if you have given us written permission to disclose that information.

Location-Based Services

We may collect, use, and share (with AWS partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device.

Analytics Tools

We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of AWS Sites and/or Services and to otherwise collect and use data about your use of AWS Sites and/or Services. For more information about this practice, please see the "Third Party Advertising Technologies" section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page.

Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

You may view a list of other third party service providers who collect information, and/or opt-out of such collection of information about you, by visiting or

How We Use Information

Generally, we use Personal Data to establish and enhance our relationship with our users through three main categories: (1) Communication; (2) Optimization; and (3) Sharing Features. Below, we provide some specific examples of how we use the Personal Information and other information we collect.

Communication and Responding to Requests

We use your information, including Personal Data to provide you with customer support, process transactions, respond to users' requests, send newsletters and updates, send special offers and advertisements, seek your opinions and feedback, and connect users to AWS Sites and/or Services, and to products and services of our partners and licensees.


We use your information, including Personal Data, behavioral metrics, and other non-personally identifiable information including usage information, to operate, provide, improve, and maintain our sites and services, to develop new products and services, to prevent abuse and fraud, to personalize and display advertisements and other content for you, and for other marketing, administrative and internal business purposes.

Sharing Features

We use your information, including Personal Data and any other information you submit directly or through passive means to provide you with various ways to connect and share content (e.g., ActiveWords data) with third parties. For example, we may provide you with the opportunity to email a link to certain content to another person. To use this feature, we may require you to provide certain Personal Data including your email address and the email address of each person to whom you send the link.

We also may allow you to share links to content with users of various third party services (e.g., social networking, search and sharing services). When sharing links using one of these third party services, if you are not already logged in to the third party service, you will need to supply login credentials for it. If you are not a registered user of the third party service, you will need to sign up for it. You are supplying the registration information or login credentials for the third party service directly to that third party, and not to us. By using any of these third party services to share links to content, you permit us to access, use and disclose any information relating to your account on each such third party service (such as your user name and profile information) that is available to us through the third party service, including through its application programming interface (API) pursuant to this Policy.

More Specifically, AWS Sites and/or Services may use interfaces with social media sites such as Facebook, LinkedIn, Twitter and others. If you choose to "like" or share information from the AWS Sites and/or Services through these services, you should review the privacy policy of that service. If you are a member of a social media site, the interfaces may allow the social media site to connect your site visit to your personally identifiable information resulting in the public display of the same.

When We Disclose Personal Information

We do not share Personal Information with third parties except in the limited circumstances described in this Policy.

Service Providers

We may provide Personal Data to third parties for their use in performing internal business functions (e.g., payment processing, customer service, maintenance, security, data analysis, email transmission, beta testing, or data hosting) on our behalf. Additionally, some third party service providers may collect information, including Personal Data, on our behalf. For example, we may use a third party provider to assist us in utilizing data monitoring and scouring technologies to obtain and transmit data on users of illegal copies of some of our products. This data collection is not performed on users of legally licensed products from AWS and its authorized distributors. If you are using an illegal copy of our software and do not consent to the collection and transmission of such data (including to the United States), cease using the illegal version and contact us or one of our authorized distributors to obtain a legally licensed copy of the product.

Whenever possible, we require such third-parties to only collect and use Personal Data in accordance with this Policy, to maintain the confidentiality, security, and integrity of such Personal Data, and for no purpose other than providing us with our requested services.


When you visit or use a part of any website, mobile application, or other consumer product that is co-branded or that is a part of a joint promotion involving AWS and one or more third parties (each a "Co-Branded Party"), you are providing and consenting to provide and are transmitting your Personal Data and other information provided to, or collected, or obtained by AWS and any Co-Branded Parties involved, to AWS and each of the Co-Branded Parties without any other notice or further consent. Please note that we do not control any Co-Branded Parties' use or treatment of information you provide to them and you should consult each of their privacy policies or any separate Co-Branded privacy policy posted on or linked from the Co-Branded site to determine your rights with respect to their use and treatment of your information. You will need to communicate with us and each Co-Branded Party directly, as applicable, if you decide you no longer wish to receive communications or if you wish to change any information you have supplied.

Legal Requirements

We may disclose Personal Data if we have a good-faith belief that doing so is required by a subpoena, warrant, or other judicial or administrative order or otherwise required by law. Additionally, we may disclose Personal Data where we, in good faith, deem it appropriate or necessary to prevent violation of our Terms of Use or End User License Agreements, or our other agreements; take precautions against liability; protect our rights, property, or safety, or those of a partner, any individual or the general public; maintain and protect the security and integrity of our Sites and/or Services or infrastructure; protect ourselves and our Sites and/or Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third party claims or allegations; or assist government regulatory agencies.

Change of Ownership

Information about our users, including Personal Data, may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets, acquisition, or similar transaction. In the event of such a transaction in which your Personal Data would be transferred to a third party, we will make reasonable efforts to notify you. For example, we will post a notice of the transfer of Personal Data on our Sites and/or Services and, if we have your email address, we will send notice of the transfer of Personal Data to that email address.

Interactive Features

If you use a forum, blog, channel, bulletin board, chat room, user commenting features, or other interactive sharing or social features that may be offered through any of our Sites and/or Services, you should be aware that any Personal Data you submit, display, or publish there is considered publicly available and can be read, collected, used, and disclosed by other users of those features, by us, and other third parties without restriction, except to the extent limited access features are available, if any. To request removal of your Personal Data from our blog, sharing service or community forum, for example, contact us at the information provided in this Policy. In some cases, we may not be able to remove your Personal Data, in which case we will let you know if we are unable to do so and why.

Children Under 13

We do not knowingly seek or collect Personal Data from users under the age of 13, except to the extent that AWS may collect limited personal information from students (but not their email addresses), but only where that student's school or school district, has contracted with AWS to collect the personal information from students for the educational context authorized by the school or school district. Children under 13 years old are not allowed to create an account without a parent’s or guardian's express consent. We recommend that minors over the age of 13 ask their parents for permission before sending any information about themselves to anyone over the Internet.

We require schools or school districts to obtain parental or guardian consent from a students' parent or guardian before collecting any such student Personal Data. If you are a student, please do not send any Personal Data about yourself to us, other than what we request from you when you sign up for any of our Sites and/or Services. In the event that we learn that we have collected personal information from a student without parental or guardian consent being obtained by his or her school or school district, or if we learn a student has provided us Personal Data beyond what we request when he or she signs up for any of our Sites and/or Services, we will delete that information as quickly as possible. If you believe that a student may have provided us Personal Data beyond what is requested when signing up for any of our Sites and/or Services, or that a student's school or school district has not obtained parental or guardian consent, please contact us at

Notwithstanding anything to the contrary contained in this Policy, if you are a student as described above, and your parent or guardian signed up for our Sites and/or Service with a password or access ID provided by your school, you understand that your parent or guardian may be able to view all information within or associated with your account, including, without limitation, messages between you and your teacher and grades you received on your assignment.

Users under 13 years of age who are not students as described above, your continued use of the Site and/or Service will be considered by AWS as confirmation that your parent or guardian has expressly consented to the handling of your Personal Data as described in this Policy as further indicated in the opening paragraph of this Policy.

Your Choices

Submitting Personal Data

If you do not want to submit Personal Data that is necessary to provide or use our Sites and/or Services or to fulfill your request, you will not be able to access and/or participate in certain AWS Sites and/or Services. For example, you will not be able to register for an account with us or participate in certain contests or promotions, or access and/or use certain AWS product features or online services. In addition, your refusal to submit Personal Data may limit our ability to respond to your customer support inquiry in a timely fashion.

Editing Personal Data

You may, at any time, update, correct, or delete certain Personal Data that you have provided to us by updating your preferences by contacting us at the email address set forth in this Policy.

Marketing Choices

If you want to remove yourself from individual communications, including marketing promotions, advertisements, updates and email newsletters, simply click the unsubscribe link in the communication or access your Account Settings page when logged in. You also acknowledge and agree that there may be instances where we may elect to notify you about administrative notices regarding your account with us, such as to inform you about changes to our terms, conditions, and policies, that your account may be expiring, or to provide you with other relevant administrative information about your account. Because this information is important to your interaction with us, you may not opt out of receiving these communications.

Data Integrity and Data Retention

We collect and use Personal Data in accordance with this Policy and only for the purposes stated in this Policy and/or at the time we request such Personal Data from our users, or for such purposes to which a user may otherwise consent. We do not use or share our users' Personal Data in a way that is incompatible with the purposes for which such Personal Data was requested and authorized for use by us. We retain Personal Data for no longer than is commercially useful to carry out our business purposes, or as we believe may be legally required. When Personal Data is deleted or updated by you, it may take up to 30 days from accessible systems, and up to 90 days from backup systems, for us to delete such Personal Data.

Third Party Services and Links

AWS’s content, including forums, contests, products, services, newsletters and communications that we send to our users, may contain links to content provided by third-parties. For example, our communications may contain links to third party merchants from whom you may purchase products. To purchase products from these third party merchants, you may be required to provide Personal Data, including your credit card or other payment information.

Some of AWS’s products and services interface or integrate with third party storing, sharing, and access sites and services such as Microsoft’s OneDrive® site and services, and others. If you choose to store, share, or access files, content or information which may include personally identifiable information (collectively “content”) you create using AWS’s products and services through these services, you should review the privacy policy of that service. For example, if you desire to store, share or access your content used with AWS’s ActiveWords application through Microsoft’s OneDrive site and services, you should review AWS’s Privacy Policy, and you should also review Microsoft’s OneDrive Privacy Statement, in particular, Microsoft’s Privacy Statement sections titled OneDrive and Where Information is Stored and Processed as your content will be collected, processed and/or stored by AWS and/or the third party provider, in this case Microsoft, in the United States and/or other countries. By directly using AWS product’s integration with online file sharing services such as OneDrive, you expressly consent to your content being shared with both AWS and the file sharing service and such data will be subject to AWS’s Privacy Policy and that of the file sharing service you use.

California Privacy Rights

In addition to the rights set forth in this Privacy Policy, California Civil Code Section 1798.83 permits California residents who are individual consumers or users of AWS Sites and/or Services or services to request certain information regarding its disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please contact us via mail or email at the address identified in the "Contacting Us" section.

AWS’s California Do Not Track Notice

AWS may track users over time and across third party websites to provide targeted advertising. We do not respond to Do Not Track (“DNT”) signals of web browsers.

DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.

However, should the industry establish uniform technological standards for recognizing and implementing “Do Not Track” signals, we would be open to following such industry standards.

Changes and Updates to This Policy

We may update this Policy from time to time. If we do, we will update the "effective date" at the top of the Policy. If we make material changes to how we use Personal Information, we will attempt to notify you of the change and to give you the opportunity to exercise choice as to how your Personal Information is used. We will post the updated Policy on the affected Sites and/or Service, and if we have your email address, we will send notice of the update to that email address.

We encourage you to review this Policy periodically to stay informed about our collection, use and disclosure of Personal Information. Your continued use of our Sites and/or Services or any other content, products or other services covered by this Policy constitutes your agreement to this Policy and any updates.

Right of Access

The Personal Information practices set out in this Privacy Policy apply to all AWS Sites and/or Services, and customers worldwide. You have a right of access and to correct such data and/or Personal Information. To exercise these rights, or for other data privacy questions, please contact/send an email to


Please feel free to direct any questions or concerns regarding this Policy or AWS's treatment of Personal Information by contacting us through this Site at When AWS receives a formal written complaint, it is AWS's policy to contact the complaining party regarding his or her concerns. AWS will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved by AWS and an individual.

No Error Free Performance

AWS does not guarantee error-free performance under this Privacy Policy. AWS will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when AWS learns of any failure to comply with our Privacy Policy. AWS shall not be liable for any incidental, consequential or punitive damages relating to this Privacy Policy. This Privacy Policy shall be governed by the laws of the State of Florida and the United States, to the extent applicable.